Our Process

What makes us particularly unique is the combination of our interdisciplinary team of seasoned professionals and a proven consulting process. This means that clients benefit from integrated, end-to-end solutions that build business value and competitive advantage.

We look at every touchpoint – online and in real life — from the customer’s point-of-view, driven by data, robust customer journey mapping and marketing technology.

Counsel 45 process diagram
1. Document business and brand objectives
2. Establish key accountabilities and milestones
3. Identity research gaps and address them
4. Map data points and customer trigger points
5. Document customer journeys
1. Convene our interdisciplinary team to explore possible solutions
2. Document most potent approaches and present to client for review
1. Document, present and finalize integrated strategy
2. Select success measures
1. Prepare comprehensive implementation plans as required
2. Identify and implement measurement tools
Execute the program(s) in collaboration with the client
Prepare and share program reports based on objectives and measurements
Modify or enhance strategy and implementation based on initial results

Our Process

What makes us particularly unique is the combination of our interdisciplinary team of seasoned professionals and a proven consulting process. This means that clients benefit from integrated, end-to-end solutions that build business value and competitive advantage.

We look at every touchpoint – online and in real life — from the customer’s point-of-view, driven by data, robust customer journey mapping and marketing technology.

Counsel 45 process diagram
1. Document business and brand objectives
2. Identity research gaps and address them
3. Map data points, customer trigger points and document customer journeys
1. Convene our interdisciplinary team to explore possible solutions
2. Document most potent approaches and present to client for review
1. Document, present and finalize integrated strategy
2. Select success measures
1. Prepare comprehensive implementation plans as required
2. Identify and implement measurement tools
Execute the program(s) in collaboration with the client
Prepare and share program reports based on objectives and measurements
Modify or enhance strategy and implementation based on initial results