The Team

In the evolving cannabis industry, Counsel 45 can only be described as the dream team for clients.

Andrew Reid | Consumer Insights

Andrew Reid is the Founder and CEO of Rival Technologies and Founder and Former President of Vision Critical. As an entrepreneur, Andrew’s purpose is to close the gap between how people live their digital lives and how companies engage with people for insights.

His current company, Rival Technologies, allows companies to engage their customers, employees and fans through SMS, Facebook Messenger and other communication platforms people use every day. Several companies are now using Rival’s technology to get an accurate understanding of the evolving attitudes, opinions and preferences of cannabis consumers.

Bert Hick | Licensing

Bert Hick founded Rising Tide Consultants Ltd. after serving 11 years with the British Columbia Government. Throughout Bert’s career with government, he held several key positions including the Intergovernmental Relations Secretariat, Executive Director of the Cabinet Secretariat, Secretary to Cabinet under Premier William (Bill) Bennett and General Manager of the BC Liquor Control and Licensing Branch.

With over 30 years of liquor licensing experience, Bert is widely respected throughout British Columbia’s hospitality industry and at all levels of local and provincial government. Today, he also consults with producers, processors, research and test labs, and retail cannabis store operators, licensing at the federal, provincial and municipal level.

Betsy Cooper | Public Relations

With more than 20 years of experience as a strategic communications expert, Betsy Cooper founded The Neighbourhood Agency in 2018. Her extensive experience in the food & beverage, travel, health and lifestyle communications realms has allowed her to create innovative and integrated media relations, social media, events and crisis communications strategies on both the agency and client side of the business.

She has recently worked with a number of clients in the Cannabis industry, including media relations and onsite management for Canada’s largest premiere cannabis business conference and expo, media training for executives, and strategic planning. Over the years, she has had the opportunity to develop, oversee and execute integrated marketing programs and campaigns for clients such as Cervélo, Orangetheory Fitness, Club16, PEI Potato Board, 365 Sports, Borrowell, Canada Basketball, NABOB Coffee Company, Sleeman Breweries, Invictus Games, Hisense, Tourism PEI, Molson Coors, Labatt Breweries, NFL Canada, CBC, Coca-Cola and many others.

Bob Stamnes | Strategic Stewardship

Bob is the Owner and CEO of Elevator. A thirty-year vet in the business, Bob is considered one of the true mavericks of the advertising industry.

He started his marketing career, cutting his teeth on the McDonald’s business at Palmer Jarvis, then Canada’s preeminent independent agency. But then struck out on his own, opening his own agency in 1989.

Shortly thereafter, he won the BC Toyota Dealer Association business, who remained a loyal client for over 25 years. Most recently, Bob invested in a building in Vancouver’s booming tech neighbourhood and dedicated a large share of the space to new and emerging technologies.

Bob has provided counsel to a variety of clients in the cannabis sector.

Caroline Hoste | Talent Curation and Partnerships

Caroline Hoste is an experienced international connector within the music and entertainment industries. She brokers strategic relationships to create new opportunities for high profile creatives and brands across the cultural landscape.

She has worked with a wide range of artists including Metro Boomin, Anderson .Paak, deadmau5, Murda Beatz, and Odesza and brands such as Amazon, Twitch, Razer, Google, Lexus, Microsoft, Rolling Stone, Four Seasons, W Hotels and Revolve. Caroline unites key players in music, tech, and culture by finding common threads of alignment that can foster scalable growth in audience, community, and sales.

Caroline has consulted with a number of cannabis brands in Canada and the US.

Craig Redmond | Brand Creative

Craig is Creative Director at Elevator, where he is responsible for the quality and effectiveness of creative product across all channels. He brings 25 years’ experience to the role having worked in Vancouver, Toronto and Hong Kong for agencies big and small.

Craig has worked on celebrated campaigns for brands as diverse as Campbell’s, The Globe and Mail, Wrigley, Expedia Cruise Ship Centres and TELUS. But it is this newest chapter in his career, Craig considers the most exhilarating.

Craig has developed creative campaigns for several cannabis brands.

David Allison | Consumer Behaviour

David Allison is the Founder of Valuegraphics, the world’s first global dataset that can predict and influence audience behaviour. He began his career more than 30 years ago in advertising agencies, assigned to national accounts as diverse as hot dogs, hotels, and Health & Welfare Canada. Ten years in, he started copywriting, became a creative director, and eventually left to start his own shop. He built and sold an award-winning marketing creative firm, wrote three books on influencing consumers, and attracted clients from all over the world.

Today he is a best-selling author, an international speaker, and the leading proponent of using values-based thinking to increase audience engagement. He has produced Valuegraphics data for cannabis intenders in post-legalization jurisdictions across North America and has delivered keynotes and research reports about influencing online shoppers, shopping centre consumers, and independent shop patrons.

Dean Davison | Legal

Dean Davison practices law primarily in the area of civil litigation, with a focus on business disputes for medium sized local and national organizations, including but not limited to conflict arising out of contract, employment and human resources matters and leases, and estates, for which he regularly appears in all levels of court in British Columbia. Dean has a broad administrative law practice and frequently represents and assists clients in matters within or judicial review of decisions from human rights and tax tribunals and other administrative bodies. Dean also often represents individuals, companies, and societies in municipal law matters.

Dean is a Certified Fraud Examiner and volunteers with the People’s Law School doing pro-bono work for the local community. He has been a volunteer with Big Brothers Canada and currently sits on the board of Directors of the Terminal City Club.

Emily Murgatroyd | Recruitment

Emily Murgatroyd is an experienced search consultant with just under a decade of filling corporate roles including sales, marketing and leadership, from individual performance to executive level, particularly for high growth companies.

Known for attracting exceptional talent as well as building and nurturing strong candidate networks, Emily has worked with some of the most innovative and exciting companies in the technology, digital marketing, consumer goods and cannabis sectors.

Prior to recruiting, Emily spent a decade in sales and marketing with roles at CHUM Television (now Bell Media), Blast Radius (acquired by Wunderman) and NewAd Media (acquired by Bell Media).

Julie Domingo | Education and Retail Strategy

Julie provides exemplary cannabis education and helps cannabis companies deliver the ultimate customer experience. Breaking barriers comes naturally to Julie, who was the first female Apple Expert trainer in Canada, and the GM that led Aura Cannabis to win Lift awards 3 years in a row, as well as receive the first cannabis compassion club business license in Canada.

Julie is now the CEO of CannaReps, the leading cannabis education company providing the ground breaking Cannabis Sommelier and Dispensary Entrepreneur programs. Originally from Alberta, she graduated with honours from the University of Alberta with a Bachelors of Commerce degree and is humbly committed to inspiring mindful cannabis consumption and compassionate service in the world.

Justin Young | Brand Engagement

Justin is the Director, Brand Engagement at Elevator. He has had a diverse and dynamic career in marketing, with the majority of his 20+ years experience rooted in digital – from working on Kokanee’s initial web presence at his first job in Vancouver to Hewlett-Packard’s global brand campaign in San Francisco.

As the Managing Director of DDB’s Social Media flagship, Radar DDB, he led Destination Canada’s award-winning social media program which was the perfect springboard to him co-founding his own social media company, Village&Co.

Justin now works with values-based organizations and cannabis companies to help forge their digital engagement strategies.

Leslie Ducommun | Insurance

Leslie Ducommun is a Client Manager at Jones Brown. Recognizing the unfilled need for insurance brokering and advice in the cannabis space, Leslie has been diligently advocating for better insurance coverage in the global market for her cannabis clients since 2013.

She is no stranger to curating creative solutions that best protect her clients.

Leslie and the team at Jones Brown provide insurance for growers from micro to large scale, public to private, and suppliers of services and equipment to the global cannabis industry. From mid-size growers to Canada’s largest licensed producers, Leslie has guided and provided consulting services to her clients through all stages of the insurance process for IPO’s in the Canadian and US Markets.

Malcolm Levy | Brand Activation

Malcolm Levy leads Experiential and Digital Strategy for Counsel 45. He also is the Chief Creative Office for Generate Creative, working at the forefront of technology, ideas and strategy for the digital and experiential space.

With an MA in Media Studies from the New School at Parsons, he was the lead curator and producer for CODE Live, the Digital Festival during the 2010 Vancouver Olympics. Generate has worked on new technology and experiential projects with clients ranging from Red Bull, the Vancouver Canucks, Becks and Heineken.

In the cannabis sector, he was the lead on the Experiential side to the Chelsea Handler Tour last year, has advised a number of companies on cannabis in the experiential and online space, and worked on the identity strategy for a soon to be launched cannabis beverage.

Neil Sweeney | Compliance and Regulatory

Neil is an experienced senior executive and regulatory compliance expert who has led teams in both the public and private sectors across Canada.

Currently, Neil is CEO of Kirk Environmental, which is a subsidiary of Kirk & Co. of Vancouver, a firm specializing in public affairs, communications, Indigenous relations and overall project strategy and is the President of Sweeney Strategy Group, which provides cannabis compliance advice to clients across Canada.

Prior to this role, Neil served for six years as a Deputy Minister of Corporate Policy and Intergovernmental Relations in the Province of British Columbia. He was part of the team of the BC Government that led the provincial response to cannabis legalization and ensured that provincial policy allowed for the transition to legalization while ensuring a high degree of public safety.

In addition, Neil served seven years with Labatt Breweries as both a Vice-President and Regional Director of Corporate Affairs, with extensive responsibility for overseeing regulatory matters across the country and liaising with Health Canada on public health and safety initiatives. He has also served in political roles in both the federal and provincial governments.

Peter ter Weeme | Account Management

Peter ter Weeme leads Counsel 45’s client engagements, drawing on the diverse talents of the team. He is also the EVP, Purpose and Brand Citizenship for Elevator. With an MBA specializing in environmental management, he has founded and grown two successful consultancies and previously led the marketing and communications at Mountain Equipment Co-op, Canada’s national retail leader in social and environmental responsibility.

Over his 25-year career, he has worked corporate, government and non-profit clients in North America, Europe and Asia. In the cannabis sector, he has led several strategy, marketing and communication projects for Civilized, a retailer and a soon-to-be-launched cannabis beverage.